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Page updated:
04/10/2012 |
Philippines Telecom |
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In one decade, even less, since 2001, the Philippines made a quantum leap in tele- communication.
In 2000, when not living in a big city, you had to go to next landline phone (PLDT) to call somebody. This next phone often was miles away from your home. To make a call abroad, you had to ask for a PLDT operator and had to wait up to many hours until your connection had been established. The communication quality was often very poor. |
The (re)volution started under the presidency of Fidel Ramos in 1992, when Fidel Ramos set as a goal a 10 fold increase in phone lines in ten years. The mobile tele- communications (cellphone) projects were introduced by president Joseph Estrada. As a fate of the history, president Joseph Estrada, (aka. Erap), was ousted by the EDSA Revolution of 2001 (EDSA II), when hunderd thousands of Filipinos alerted by short text messages (SMS), protested at the EDSA Shrine. |
Today the Philippines mobile telecom networks are available all over the county. While in most places only GPRS or GSM technology is available, in the big urban regions of Manila, Cebu and Davao, also G3 (UTMS) networks are available. Pinoys and Pinays only rarely use the cellphone to call each other. They use SMS or as they call it "texts" to chat during hours. You may see them anywhere at any time keying in their short messages in their cellphones. |
Mobile communication for tourists |
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When you are for vacation in the Philippines, you may want to stay in contact with your family, friends and business partners.
Your cellphone should work here at least with GSM and GPRS networks. In some places you even may connect to UMTS (G3) and now LTE (G4) networks. For a map of GSM/GPRS/G3 coverage click here. But your bill back home will be very high, or your preloaded amount will melt like snow in the sun. It is therefore recommendet to buy a local prepaid SIM card and one or more prepaid "loads". SIM cards are extremely cheap. For the basic model (with memory for about 80 SMS or texts) and 50 or so phonebook entries, you pay PHP 40.00. There are also SIM cards with more memory available. These are slightly more expensive. Prepaid "loads" are available for as low as PHP 10. But for holiday needs, we recommend to buy one ore two PHP 300 "loads". So, you are sure you always have enough "load" and your "load" won't expire before you fly home. SIM cards are available virtually anywhere. We recommend not to buy them at a machine at the airport. There, the SIM cards are awfully expensive. You may buy them at any cellphone repair shop, or nearly any sari-sari store. Best is to buy them in one of the stores of the two big telecom operators, SMART or GLOBE. "Loads" you can buy also anywhere. Look for the logos of SMART or GLOBE. You find them even in the most remote places. Often you can only get an "e-load". This is a load transmitted from one cellphone (the vendor's cellphone) to another phone (your cellphone). It works fine. But we prefer to have a spare "load-card" with us. You may not want to swap your SIM cards (the one from home and the one from here) all the time. Why not buy a cheap cellphone in the Philippines. The little plastic Nokias are sold for a bit more than PHP 1000.00 If you want to connect to the Internet, please read below. |
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Between 2005 and 2008 GSM and G3 did evolve greatly in the Philippines.
Today most of the inhabited aera is covered by GSM. G3 is only available in and around bigger cities and in tourist spots, such as Boracay, Alona Beach on Panglao, Agoho in Camiguin, Naga or Subic Bay. The coverage by SMART and GLOBE is about the same. But in a particular place you may encounter a better signal by the one or the other company. A large map showing the GSM and G3 coverage by summer 2009 is available. Please click here. Caution: This is a very large file of 1.3 MB. It may take some time to download. |
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Philippines Telecom Keyplayers |
Smart Communications Inc.PLDT launched the country’s first analog mobile
service, Piltel, in 1991, and in 1999 acquired Smart, a GSM network that was launched in
1994. Smart has an estimated 19 million subscribers at the end of 2004. It addition to the
main Smart brand, it also competes in the low-end consumer segment through its
subsidiary Piltel, aka the Pilipino Telephone Corp. Piltel’s "Talk 'N Text" service
accounted for about 20 percent of its subscriber base, or slightly over 4 million users.
Smart introduced an international cash remittance through text service, Smart Padala, in August 2004. Smart Padala now has over 10,000 retailers nationwide. It also launched a pre-paid service in Hong Kong, targeting the large Filipino community there. The company acquired 40 percent of Meridian Telekoms, Inc. (MTI) in 2004 which is primarily engaged in providing wireless broadband and data services to small and medium scale businesses. Aside from MTI and Piltel, Smart subsidiaries also include Smart Money Holdings Corp. (SMHC), content provider Walfac Mobile, Inc. and call center I-Contacts Corp. (ICON). Globe TelecomThe network holding company led by the Ayala family, has benefited
from its strategic relationship with Singapore Telecom. SingTel has steadily increased its
stake in Globe, most recently by acquiring Deutsche Telekom’s 24 percent holding in
2003, and boosting its interest to 40 percent in 2004 with a new infusion of $120 million.
It plans to raise its position once again in 2005, to an anticipated 45 percent or higher.
Globe first launched a GSM mobile service in 1994 and later acquired Islacom. Mobile services now account for an estimated 90 percent of Globe’s telecoms revenues. It also offers fixed line services through Innove and ISP services through GlobeNet. Globe operates two mobile brands: Globe and Touch Mobile. Taken together the company ended 2004 with a total of 13 million subscribers, of which 92 percent were pre-paid. The majority, or about 11 million subscribers, were Globe customers. Touch Mobile, which competes in the same mass market as PLDT’s Piltel unit, had 1.698 million subscribers, up slightly from 1.5 million at end-2003 Digital Telecommunications Inc.Digitel, which trades under the Sun Cellular brand
name, is owned by the Gokongwei family. Launched on March 29, 2003 it is the newest
player in the market with about 1.2 million subscribers and approximately 4 percent
market share. It reached an impressive 1 million subscribers after its first three quarters
in operation. Sun has introduced aggressive promotions, including plans for unlimited
on-net calling and over-the-air credit loading service like Smart and Globe. The company
plans to spend $200 million in 2005 to increase network capacity from 2 million to 6
million lines. |